Blue Microphones Integrates Marketing And Engineering With NetSuite

Founded in 1995 by an American jazz musician and a Latvian recording engineer, Blue Microphones of Westlake, CA underwent rapid growth when sales of its Snowball USB mic, built for use with Apple’s GarageBand, took off. With 30 to 35 percent annual growth, the company quickly outgrew its existing QuickBooks accounting system which couldn’t address the need for multi-currency transactions as well as integration with marketing and engineering systems.

Opportunities and Challenges:
As part of a sale to a private equity firm, Blue Microphones recognized the need to modernize its IT environment. It needed a modern, cloud-based system that could handle multi-currency transactions, inventory management and not only scale with its growth but adapt to changing business conditions.

Real-time visibility and cost savings:
Blue Microphones is saving two full-time employees by converting to NetSuite, an annual savings of $80,000; while its 3PL partners in Amsterdam and Hong Kong now have access to NetSuite through a portal to fulfill orders, which has helped improve accuracy and efficiency. Blue Microphones is now incorporating customer feedback directly into its back office software to improve its products and the company was awarded the prestigious 2016 Manufacturing Leadership (ML) Award in the “Enterprise Leadership” category from Frost and Sullivan’s ML Council.

Learn more on the NetSuite website.

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