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Wednesday, January 2, 2019

Shippers Supply Enhances Business Intelligence With Tour De Force

Shippers Supply, Inc. is an independently owned and operated wholesale distributor of shipping, packaging, industrial and productivity/equipment solutions. Founded in 1928 in Hopkins, Minnesota, the company has 32 employees and serves the upper Midwest.

Shippers Supply had outgrown their current systems and needed a more complete solution that would provide CRM, SFA (sales force automation), BI (business intelligence), and would sync data from their Infor10 Distribution Express (FACTS) ERP system. They also wanted a system that would allow them to access information from mobile devices and would give them the ability to analyze and manage their sales pipeline.

The team at Shippers Supply chose Tour de Force CRM because of its integration with Microsoft Outlook and the Infor FACTS ERP system, and its overall configurability. Tour de Force CRM was also able to provide the full range of functionality that Shippers Supply was looking for: a complete CRM and SFA solution that would allow them to their sales pipeline and would provide their sales team with mobile access.

Shippers Supply went live with most departments in the company using the system, including Customer Service, Purchasing, Sales, Management, Accounting, and the Service Department. Sarah Zaporski, Database Administrator, recalls that her fellow employees “were really excited when we brought Tour de Force CRM on. We’ve had some additional training since the implementation, and some of our sales reps that may have been behind the curve as far as technology goes have really started getting into it. They’ve all found it to be very user friendly.”

According to Jeff Schuppe, Director of Sales and Marketing at Shippers Supply, “The Tour de Force CRM system gives us the ability to link the past with the future. We are very excited to tie our sales pipeline into our strategic business planning process. It will help us to make more calculated business decisions as we continue with our aggressive growth initiatives.” In addition to the business planning features in Tour de Force CRM, Shippers Supply also plans to start using the advanced reporting functions, the Alerts and Notifications module, and plans to implement tablets for their outside sales team.

To learn more, visit the Tour de Force Newsroom.

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