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Wednesday, October 3, 2018

MITS Helps BJG Electronics’ Sales Exceed Business Goals

New York-based BJG Electronics (BJG) specializes in the distribution of mil-aero, industrial, and harsh environment connectors, connector accessories, and electromechanical interconnect products. BJG has supported the Military, Aerospace, Transit, and Industrial marketplaces since 1979.

BJG had big reporting needs that could not be met by the company’s one-person IT shop said Lisa Hathaway, Manager of Information Systems for BJG. Lisa discovered MITS at a trade show and loved what she saw in MITS Distributor Analytics. “I was thrilled to see that MITS included hundreds of built-in, functional reports right out of the box,” said Lisa. “This meant that time to value was practically instant for us.” Before making a purchase decision, Lisa evaluated a couple of other products, neither of which offered pre-built reports and the same depth of functionality as MITS.

All Field Sales reps use MITS to track their performance against individual, sales team and company goals said Mark Mulle, Global Sales and Marketing Manager for BJG. “If we expect our sales reps to be accountable for their sales and other goals, we had to give them the tools to be successful,” said Mark. “The dashboards and scorecards that came with MITS helped us jumpstart adoption. With very little training, my team was able to drill into their accounts to identify opportunities for growth. They can analyze accounts down to the part number and quickly identify why and where business has been lost. With this information in hand, the reps can have a directed conversation with the customer. All of the data they need to be successful is now at their fingertips through MITS.”

To learn more, visit the MITS Newsroom.

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