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Wednesday, September 26, 2018

Heitek Automation Improves Metrics With Tour de Force

Based in Phoenix, AZ, Heitek Automation is an industrial automation distributor. A business decision was made to implement Tour de Force's BYOR Reports. Says Cory Comer, Heitek's Marketing Manager, had the following to say, “Prior to BYOR, our sales metrics came from multiple different locations, making it difficult to see exactly what was going on not only from a corporate level, but from a territory level as well. With the addition of BYOR, not only were we able to create a “dashboard” with all of our relevant metrics, we created the same report for our sales guys so they can track their goals. At a glance, we now are able to view our corporate metrics across three sales categories: bookings, sales, and profits, quickly extract our run-rates and % of our sales goals, our growth rates, and most importantly our gross-margin as a % of our sales (our goal is 30%). In addition, we can quickly see how each territory is performing against its goals, who is leading the pack, compare it to last year and the overall impact on our company’s bottom line. It’s fantastic!”

He also had this to say about Tour de Force's BYOR Industry Sales Report: “This report is especially dear to my heart as the Marketing executive for Heitek. Before BYOR, we were not able to determine our sales as they were distributed amongst industry segments. Early on, I implemented NAICS codes into our TDF Account data, but still couldn’t readily sum the totals in different segments. Now with BYOR, we are able to see our segments, broken out into 2, 3, 4, or 6 digit NAICS codes, compare growth rates in different sectors and validate our target industries against government industry data. This will make target marketing activities much easier, including prospecting, mailing and other activities. I love it!”

To read more, visit the Tour de Force Newsroom.

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