Strategic Pricing Associates (SPA) provided Rockwell’s US, European, Asian, and Latin American businesses with their Product Sensitivity Profiling to build list prices using a market-sensitive approach focused on limiting discounting to products where discounting is demonstrated to produce results. Using SPA’s proprietary Price Indexing methodology, they helped Rockwell improve its contract renewal process by identifying leakage points.
SPA also developed a Distributor Strategic Pricing program for the Rockwell channel prices based on market value, not cost, resulting in increased profitability. Leading distributors, including OneSource, Van Meter, Codale, Reynolds Company, Fromm and Revere Electric have completed this program.
Said Tim McCarthy, Global Director of Contracts & Pricing, "Because a significant amount of our business is under agreements, we were going from year to year realizing little to no price yield, year over year. Within a 3-4 month period of starting the analysis with SPA, we saw significant gains. Now we are applying what we’ve learned to Latin America, Asia Pacific and are working through the process a second time for U.S. pricing. And we expect to see more improvements in our business."
To read more, visit the SPA Newsroom.
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