Read Software Trends

Wednesday, May 3, 2017

Craven Foods Sees Clearly With Phocas BI

Craven Foods is an independent food wholesaler and distributor based in Bunbury WA. The company established operations in 1987 and has since grown rapidly and now carries over 3,500 lines of stock.


Craven services the entire south west region of WA, providing products and services to restaurants, cafes, roadhouses, convenience stores, hotels, schools and more. The increasing complexity in the sales and management of multiple product lines has led to the need for a fast and efficient reporting solution. To keep track of sales and gain a better understanding of his business, Doug Mateljan, Managing Director for Craven Foods, introduced Phocas Business Intelligence Software into the company.


Says Mateljan, “We are now able to make decisions based on fact rather than intuition. We can drill down through the information to whatever we want and cross reference sales to customer, stock or sales rep. This is very valuable in terms of identifying opportunities or missed sales”.


Increasing Revenue and Profit


Phocas BI has given Craven Foods the opportunity to drive more business through their sales people. The sales team are more accountable now because individual performance as well as the team’s overall performance is highly visible. Phocas also allows the sales team to find more leads and opportunities to upsell and cross-sell, ensuring everyone at Craven benefits.


To learn more, visit the Phocas Newsroom.


New Software Research Guides Available
Finding that you cannot keep up with all the changes in the latest software?
Want to know how the software's features and functions can assist you?
Please contact snelson@bswllc.com for more information about these latest editions.

For 2017 Distribution Software Guide: http://www.software4distributors.com/downloads/2017_Distribution_Software_Guide.pdf?utm_source=DownloadInteractive&utm_medium=Blog&utm_campaign=2017DSG 

For 2017 Manufacturing Software Guide: http://www.software4distributors.com/downloads/2017_Manufacturing_Software_Guide.pdf?utm_source=DownloadInteractive&utm_medium=Blog&utm_campaign=2017MFG 

Visit our website to learn more about the Brown Smith Wallace Advisory Services<http://www.software4distributors.com/> and to use our Software Features Comparison Wizard<http://www.software4distributors.com/compare/default.aspx>.
 
Also, read our 2016 Mid-Year Supplements.<http://www.software4distributors.com/downloads/2016_Mid_Year_Supplement.pdf>

Developed through a partnership with Industrial Distribution, Industrial Supply, Contractor Supply Magazine and Brown Smith Wallace Advisory Services, these 12 page Supplement Guides provide valuable, independently researched information. Each Guide details software company information, identifies vertical markets, highlights functions and technology features, new developments to the software package, shows graphs of the user range, basic entry price point, sales channel (how and where the software is sold), along with company contact information. The Supplement Guides provide everything you need to know when beginning your software selection and evaluation process.

Visit our website to learn more about the Brown Smith Wallace Advisory Services and to use our Software Features Comparison Wizard.

Follow Us on Twitter



No comments:

Add to Technorati Favorites