MA Ford needed a reporting tool that gave them insight into their sales figures as well as a better understanding of their customer base of over 900 distributors across the globe, selling their products to a variety of industries.
Prior to implementing Phocas, MA Ford generated reports from their Global Shop ERP system. As well as consuming IT resources, it could take up to 40 days from a Sales Manager requesting a report to when they received it. By the time the report was delivered, it was already out of date.
Impressed with the speed of Phocas and the ease of generating reports, MA Ford decided to implement Phocas business intelligence software to run their sales reporting. Rather than static reports that would come from a standard system, Phocas allows their data comes to life and gives them a clear picture of what’s happening in the business. MA Ford believes that over time and as they understand the product better, Phocas will deliver even greater benefits to their business.
At present Phocas is used primarily for sales data and analysis. In the future, MA Ford plans to extend the product to other areas of the business including inventory as well financial data.
To learn more about the role Phocas can have in your business, visit the Phocas Newsrom.
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