Sunroc Building Materials Mines Epicor BisTrack For Profits

Sunroc Building Materials serves contractors, commercial builders, and retail clientele from nine locations in eastern Idaho and Utah. When Jeremy Hafen took the reigns as president and CEO in 2010, his priority was to garner the business intelligence that would allow the company to operate profitably in the new economic reality.

Says Hafen, “We put Epicor BisTrack in place to display our key metrics on dashboards that help us fine-tune operations,” says Hafen. “Having those dashboards has been very valuable.”

“Our margins went up three points within the first month after implementing Epicor BisTrack,” recalls Hafen. “We used Epicor BisTrack to introduce commissions and pricing programs that require complex computation. We never would have been able to do that with our previous system.”

With continued fine tuning, margins have risen almost four points from previous levels. However, equally impressive is the increase in sales revenue and market share. Sales have risen almost 20% over the prior year, and gross margin dollars are up over 30%.

Hafen credits a new commissions program enabled by Epicor BisTrack for helping increase sales and margins: “The sales reps have dashboards that show them up-to-the-minute calculations of committed sales in the month, by product group, and their estimated commission,” says Hafen. “They can see in real time exactly where they need to be to get those next hurdles. It has made a huge difference to the top and bottom lines.”

One of the other benefits of upgrading to Epicor BisTrack was being able to integrate more business software into a single platform. Epicor BisTrack integrated the functionality of 10 separate software packages the company had used previously, including reporting, dispatch, document imaging, CRM, and a customer portal. “We were able to fully eliminate and save licensing fees on some of them by consolidating it all into Epicor BisTrack,” elaborates Hafen.

To learn more about Epicor BisTrack and the Sunroc Building Materials case study, visit the Epicor Newsroom.

Epicor Software Corporation provides business software solutions to the manufacturing, distribution, retail, and service industries. With more than 40 years of experience, Epicor has more than 20,000 customers in over 150 countries.

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