As a result of a recent merger, Heritage Brands restructured its sales force to cope with increased sales volume and develop growth strategies. Having the sales force perform at optimum efficiency required immediate access to up-to-date sales information and analysis - something the current ERP system didn't adequately provide.
Heritage identified the need for a Business Intelligence solution that would allow them to merge all data from a range of disparate systems into one central database and chose to deploy Phocas Business Intelligence Software in the central office in Melbourne while Phocas Mobile was implemented for their sales representatives on the road.
Phocas has been fundamental in the restructuring of Heritage Brand’s sales force and has allowed the company to perform gap and sales analysis quickly and effectively to target customers for other products. In addition, Heritage can now identify small problems before they become big problems, and quickly see what product lines have dropped off and why.
To learn more about Phocas Business Intelligence and read additional business case studies, visit the Phocas Blog.
The Brown Smith Wallace 2015-16 Distribution and Manufacturing Software Guides are currently available for download. Please contact snelson@bswllc.com for more information about these latest editions.
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