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Friday, May 24, 2013

Is Consumer Technology Changing Distribution Strategy?

Distribution strategy is changing as consumers become more knowledgeable about products through the use of devices like smartphones.

An recent article on the Supply & Demand Chain Executive website reports that 62% of survey respondents report using their cellphones to conduct research before making important purchases. Meanwhile, only 10% use their desktop computers for the same purposes. That means that by the time consumers call a distributor, they’ve already used their smartphone or computer to do some research on the products that are available. They’ve obtained features, advantages and benefits information, perhaps from the manufacturer’s website, or they may have even read reviews about the product from other users. How can the distribution industry be prepared to meet these new challenges? Read more of the article and research findings on the Advanced Distribution Today website.

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