Reyes needed to modernize their customer ordering platform. This consisted of making it easier for wholesale customers to get what they need with increased self-sufficiency. While an existing system was in place, customers tended to go around the portal and call on Account Managers directly.
Reyes Beverage Group chose Episerver to support their ambitions; the Episerver Digital Experience Cloud enables Reyes the ability to scale and support the marketing team through its ease of use.
Episerver integrated RBG’s back office systems directly into the new system to enable more control over pricing and inventory, providing 360-degree coverage on the backend ordering process. The capabilities of the Episerver Digital Experience Cloud have allowed Reyes' 70,000 retail accounts access to the most efficient means to create orders and monitor their accounts.
Deploying Episerver Commerce led to an 18% increase in portal usership. This is complemented by a 28% increase in product pages views, indicating stronger than previous engagement and interaction. By deploying the Episerver Digital Experience Cloud, Reyes has encountered a 7% increase in internal site search usage.
With its updated digital infrastructure, Reyes will continue personalizing the buying experience for customers. Using more complex personalization will allow for real-time upselling and cross-selling opportunities.
An area of future focus will be to expand its multilingual offering – adding an even more personalized experience to customers as they expand their territories. Live chat and voice enablement are also in Reyes’ future plans to enhance the customer experience.
Learn more on the Episerve website.
For the 2020 Distribution and Manufacturing Software Guide:
Visit our website to learn more about the Brown Smith Wallace Advisory Services at http://www.software4distributors.com and to use our Vertical Markets Matrix, visit http://www.software4distributors.com/compare/default.aspx.
Also, read our 2019 Mid-Year Supplements at http://www.software4distributors.com/downloads/2019_Mid_Year_Supplement_Blog.pdf?utm_source=DownloadPDF&utm_medium=Blog&utm_campaign=2019Supp.
Developed through a partnership with Industrial Supply, Contractor Supply Magazine and Brown Smith Wallace Advisory Services, these 12 page Supplement Guides provide valuable, independently researched information. Each Guide details software company information, identifies vertical markets, highlights functions and technology features, new developments to the software package, shows graphs of the user range, basic entry price point, sales channel (how and where the software is sold), along with company contact information. The Supplement Guides provide everything you need to know when beginning your software selection and evaluation process.
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