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Wednesday, November 20, 2019

eDist Deepens Customer Relationships With SMP

eDist is headquartered in Mahwah, New Jersey with locations scattered throughout the US and Canada to provide business and security solutions to companies in the healthcare, legal, insurance, public safety, field reporting, and corporate sales markets.

eDist uses SMP's Sales Management Plus and MarketPro2. Mike Whalen, executive vice president, is championing the use of SMP at eDist as the company implements new initiatives focused on a deeper customer relationship experience and targeted email marketing programs to deliver content relevant to their customers’ specific needs.

Before SMP, trying to pin the data down AND make it easy to compile and use was tedious at best. eDist tried different methods and software tools, but in the end, those weren’t handling their core needs, and created frustration all around. What their team really wanted was a single solution that allowed them to combine all the customer, contact and sales information so it was easy to analyze and act. Through SMP, the sales team began by profiling the customers they know best with a goal of really getting to know “who” their customers and contacts are on a deeper level so they can communicate about subject matter that’s most important to their customers’ business.

“The reps are using it so much more now that they’re able to see all the reporting capabilities and benefits based on the data they’ve entered into SMP.” says Mike Whalen, Executive Vice President.

Learn more at the SMP Newsroom.

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