Salem Distributing Company Improves Pipeline With Tour de Force

Salem Distributing Company is based in Winston-Salem, NC. It is an employee-owned company with sales in 39 countries, providing services, equipment, supplies, technical expertise and support for four distinct industries: Flat Glass and Mirror, Stone, Advanced Surfacing Materials and Vision.


Says Diane Luter, IT Director at Salem: “In Tour de Force CRM our company is divided into two major parts – Supply Sales and Machine Sales. Tour de Force CRM (TDF) has really helped us to document our machine pipeline. Prior to TDF, quotes were entered for a machine in our ERP system with no system in place for tracking that opportunity. Management’s only recourse was simply to call the sales rep and ask “Where are we with this quote?” Consequently at any point in time we did not have a firm grip on what was happening in our machine pipeline. Tour de Force CRM has changed all that. Our salesreps are now logging all aspects of a machine quote in an opportunity record."


Learn more on the Tour de Force news page.


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