Tarheel Paper Co. Expands Sales Capacity With DDI System

Tarheel Paper Co. in Winston Salem, NC began as a single location janitorial and packaging distributor. Since 1980, they have grown into three location with over 5,000 products in stock and over 165,000 square feet of warehouse space. Previous software solutions proved difficult for their sales driven organization throughout their growth process as they did not support multiple locations and provide advanced sales tools.


Tarheel Paper went looking for a new solution - choosing DDI’s Inform ERP Software. “The driving force to change was our lack of sales functionality. Inform’s accessibility of information for our outside sales team has been the most significant benefit to our organization” explains Ted Shelton, VP of Operations. Converting to DDI System’s Inform software has resulted in enhanced sales, customer relationship management (CRM), analytics and a meaningful impact on the business' bottom line.


The business' error rate has decreased and the frustration level among the sales team has diminished as they now have the tools to evaluate and increase their sales. The ability to view product margins by customer has increased profitability and minimized margin error rates. DDI’s analytic features provide insight into the strengths and weaknesses of distribution operations. “I really like the way Inform’s business analytic tools work. Pertinent information such as company sales, inventory levels and more are readily available. Drill down reporting allows me to easily review our overall performance levels and ensure we’re on track,” says Ted. Inform’s report writer has also become a staple for Tarheel Paper. User friendly terms allow for quick customization in a visually appealing graphical layout. Finally,   Inform’s Marketing Manager has also generated a positive response from Tarheel’s customer base. Tagging each of their customers with a source code allows their marketing team to email targeted information to specific groups. These emails have resulted in several new clients and increased add-on product sales.



To learn more, visit the DDI Newsroom.
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