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Wednesday, July 19, 2017

Brigade Electronics 'Keeps it Simple' With Phocas BI

Brigade Electronics is a UK based company specializing in automotive safety products including sensors, alarms and visual aids for industrial and commercial vehicles. Brigade operates predominantly through distributors – both in the UK and abroad.


Tom Brett, Brigade’s Deputy Managing Director, talks about the impact Phocas business intelligence has had on their business. “We had been crying out for something like this”, says Brett, and “it suited our needs perfectly. The low-risk rental model meant we made a quick decision, and decided to implement Phocas.”


Highlights of the key aspects of what the Phocas implementation has done for Brigade to date:
  • Monitoring Sales Activity
  • Key Metrics at a Glance with Dashboards
  • Loyalty Schemes
  • Stock and Purchasing Analysis
  • Using it Live in Front of Customers
  • International Roll-Out
To sum up, Phocas has made management information and sales data much more accessible at Brigade. Brett concludes that “this sort of data is what helps drive you on as a business, and I have no doubt it will help drive our business forward. Perhaps the best part is that you don’t need to play with it much to be an expert. It makes everyone’s life easier. Our business is a little complex, and I’m trying to simplify it, and I think Phocas does that really well.”


To learn more about Phocas BI, visit the Phocas Newsroom




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