Software4Distributors: Nella Cutlery Streamlines Sales Processes With Blue Link

Wednesday, March 1, 2017

Nella Cutlery Streamlines Sales Processes With Blue Link

Founded in 1952, Nella Cutlery Toronto is a distributor of food processing equipment and supplies, provides knife sharpening services, and operates a retail outlet and showroom. Separate systems managed the various parts of the business – some manual, some automated but disconnected. In the absence of integration between these systems, Nella performed a significant amount of duplicate data entry, and had to manually combine reports from the distinct systems in order to evaluate company performance.

Nella wanted a system that would remove the need for duplicate data entry, and would provide quick, easy and accurate access to key business information such as sales history, customer service and financial information. After reviewing several different options, Nella decided on Blue Link Elite as the software solution that could deliver on all their needs, within budget.

Since implementing, Nella has experienced the following benefits:

Streamlining of the sales process: Nella now processes orders and invoices through a fast, user-friendly interface, saving time and improving the qualitative interaction with customers.
Elimination of duplicate entry: The time savings realized by eliminating duplicate entry, manual tracking and invoicing, and maintaining separate systems is estimated at several person-days every month.
Reduced administration time and delays: The ability to quickly recall previous transactions to the screen saves the staff at Nella several hours every week. Information lookups that used to take minutes or, in some cases, hours, now take mere seconds.
Improved control over receivables and cash flow: The receivables collection process is easier and more effective, because all data necessary to complete a collection call is available in real time.

Additional benefits include:
•More than one user able to do the same activity at one time (order entry, record payment).
•The data entry by code or name reduces the scope for user errors.
•Security is higher with a password protection to different levels in different modules.
•Exporting reports to Excel to be able to fine tune them as needed.
•Technical support is easy to access. Someone is always available.

To read more about the Nella implementation of Blue Link, visit the Blue Link Case Studies page.

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