Global Toy Supplier to Gain Visibility with NetSuite Cloud ERP

HobbyLink Japan Inc., distributor of Japanese toys and hobby products to consumers and retail businesses across the globe, has recently selected NetSuite OneWorld to support its global expansion plans. HobbyLink will run its mission-critical business processes on NetSuite, including accounting, financials, inventory management and order management.

Established in 1995, HobbyLink supplies some of the world’s finest hobby kits, figures and toys. It has a catalogue of 125,000 SKUs and actual inventory of 60,000 items that can be ordered online and shipped to customers and collectors around the world. Currently, 30 percent of sales go through hobby shops and the other 70 percent through ecommerce.

While the company enjoyed significant business growth over the last ten years, it had challenges with its existing on-premise accounting system and numerous Excel sheets that created extensive manual work and were error prone. Employees had to hand code most of the customer queries and responses. This ultimately hampered the company’s ability to manage growth.

After a rigorous evaluation of software solutions, HobbyLink chose NetSuite OneWorld for the following reasons:

◾Inventory management that can provide visibility into stock levels and when to replenish.
◾Order management that can centralize all orders and process them efficiently, helping to eliminate manual processes.
◾Real-time visibility with one single unified financial system of record and financial reporting across the entire organization.
◾360-degree view of its customers, allowing the company to better segment its customer base and tailor promotions.
◾A modern, intuitive user interface that will require minimal training.

NetSuite OneWorld will also manage HobbyLink’s “Private Warehouse” System, which will allow customers to pay for an order but hold them in the company’s warehouse until they are ready to receive them.

To read more, visit the NetSuite Newsroom.

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