At Mid-Island, Phocas is used primarily by Senior Management, Sales Managers, Branch Managers, the Automotive Manager and the Operations Manager, and all users have the ability to generate reports that are meaningful, visually appealing, and require less effort.
This has been most noticeable in the variance reports for inside or outside sales - the sales management benefits were immediate. Additionally, Mid-Island's Automotive Manager is using Phocas for projections, analysis of automation product lines and Gap Analysis. Phocas immediately highlights the gaps in the buying patterns allowing the business to determine if competitor activity is impacting that account - essential for creating efficiencies and capitalizing on every business opportunity. Finally, Mid-Island is also integrating Phocas with Microsoft Map Point to help on delivery patterns, creating a targeted and cost efficient plan of attack. These same features are also used for planning and maximizing sales visits and delivery routes.
The use of Phocas has improved the visibility and analysis of customers and products and stopped the allocation of resources from going to areas where the rewards would be low. Efforts can now be focused on high-yielding customers and enhancing productivity across the whole organization.
To read more about the Mid-Island Electrical implementation, as well as additional case studies, visit the Phocas newsroom.
The Brown Smith Wallace 2014-15 Distribution and Manufacturing Software Guides are currently available for download. Please contact snelson@bswllc.com for more information about these latest editions.
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