How Should Distributors Sell To The Tech-Savvy Customer?

Today’s tech-savvy customers don’t need a salesperson; they need a consultant. The challenge for the sales team is providing the customer with information that can’t be found on the Internet. You’re no longer a salesperson but an expert. You must teach the customer something new about their business. Customers want a salesperson who knows the business and has a deep understanding of their pain points and needs.

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