"Many times I have asked myself what the best-in-class innovation portfolio would look like. How should you balance the different innovation ambition levels such as incremental innovations with transformational (breaking news) innovations? Are there any numbers you can benchmark against and what ratio will have the most impact on your financial results and share price? What areas of management will boost the different levels of ambition?"
... Companies pursue innovation at three levels of ambition;
- Enhancements to core offerings
- Pursuit of adjacent opportunities
- Ventures into transformational territory
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