Avoiding Social Media Fatigue

Interesting post by Ray Wang on Social Media Fatigue.  He observes that most early adopters of social media have personal (facebook, google +), corporate (Yammer, Chatter) professional (LinkedIn) and Twitter pages.  These users have overwhelmed at the thought of adding more networks to this mix and are starting to rationalize their usage by limiting and even eliminating networks to "combat overload and social fatigue.  Going forward, users will move towards desensitization when the advertisers and companies abuse the channel by spamming users with an unwanted deluge of irrelevant offers."

Read more about the evolution of the use of social media:
Avoiding Social Media Fatigue Through Engagement

A related article published at the Harvard Business Review:
How to Engage Your Customers and Employees