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Wednesday, June 28, 2017

D’Addario Canada Increases Sales With Blue Link

Established in 1988, D’Addario Canada is an importer and distributor of musical accessories and instruments, with products sold exclusively to retail outlets across Canada.

The company wanted a comprehensive on-line ordering system, to place and receive orders 24/7. D’Addario also wanted to enhance its services by providing a different way to market, and promote items, track purchases, and check on buyer profiles. In considering the company’s needs, the following elements were deemed necessary:

•Fast, efficient reporting/tracking orders and inventory: the company needed a system which would minimize the time between a price change, discount, or special offers in-house, and the reps (and customers online) receiving that amended information.
•Flexibility: The system had to allow for temporary special pricing to assess sales changes, and volume discounts to increase sales.
•Ease of use: with minimal in-house technical staff, D’Addario needed a system that would be easy to set up and administer.

The Solution D’Addario’s existing software package, Blue Link Elite – an integrated accounting, business management and inventory management solution – was originally installed at D’Addario in 1999. Once D’Addario examined Blue Link’s Web.Venture e-commerce solution they realized it served their needs.

The Web.Venture site could be configured to D’Addario’s specific visual and text ‘look’, including layout, colours, labels, and language, without expert web design knowledge. D’Addario product could easily be displayed on the site, together with video and links.

Web.Venture also met the company’s specified needs on a wide range of fronts:
•reps can order online, and get pricing, and specials almost as instantaneously as changes are made on the central database;
•customers have more options – some continue to order by telephone, or through their rep, but they can access product information online prior to making an order;
•information is accessible 24/7 Results •Increases sales: To date 10% of total sales come through Web.Venture, and it is seen as having potential to create extra sales, outside the ones directly generated by the reps or company staff.
•Better tracking: Orders can be tracked in real-time, and customer information is immediately accessible.
•Improved customer service.
•Order tracking: for efficient ordering.

To learn more, visit the Blue Link Newsroom.

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