Benchmark Auto Distribution Uncovers Customer Trends With Phocas

Benchmark Auto Parts is the largest independent automotive components distributor in the United Kingdom with a database of 10,000 customers and over 110,000 product lines, but was struggling to reveal active and dormant customers and their buying trends. Historically, Benchmark had utilized other business intelligence (BI) tools, but the training time that was required for most packages made them prohibitive to adopt.

However, Benchmark's decision to implement Phocas BI was not only speedy and easy to use, but the customer trends that were immediately uncovered allowed the company to achieve greater sales. Running the month–on–month analysis revealed that although Benchmark business was up by over 25% on the previous month, there were places where up to an additional £250,000 in sales could have been added and without any marketing costs normally associated with sales campaigns. Utilizing the Phocas for Campaign, Customer and Product Group Variance analysis programs, revealed dozens of easy–to–knock–over customer opportunities - which resulted in immediate sales and revenue.

In addition, the ease-of-use for the Phocas software made it ideal for a non-IT specialist sales force to adopt and the rental plan design of the licensing agreement allows for great flexibility and cost savings.

To learn more about business intelligence insights, and how Phocas can help your company's distribution or manufacturing team, visit the Phocas Newsroom.

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