Cleaner's Supply also plans to rely on NetSuite for sales force automation, customer support, customer service and marketing automation. This modernization effort will allow the company to gain a real-time, 360-degree customer view, deliver a seamless omnichannel customer experience globally, and improve sales effectiveness.
The Conklin, N.Y.-based company realized that its old commerce system couldn't support the company's growth. After evaluating several options during the software selection process, the company selected NetSuite SuiteCommerce for the following features and benefits:
•Mobile support: SuiteCommerce's built-in responsive web design capabilities automatically serve up content in the most appropriate layout for the customer's device. With its previous system, about half of customers clicking through on a Cleaner's Supply promotional email did so from a mobile device, but quickly bounced because the legacy site couldn't optimize the experience on smartphones and tablets.
•B2B-specific functionality: NetSuite SuiteCommerce supports B2B-specific functionality such as invoice billing, credit limits, ACH processing, bulk ordering, customer-specific and quantity-based pricing and purchase-to-pay to enable transactions among business buyers.
•An integrated platform to support B2B and B2C: Cleaner's Supply can meet growing B2B customer expectations for a rich, intuitive buying experience on par with leading B2C ecommerce sites—all from one, integrated commerce platform.
•New cross-sell and promotional opportunities: SuiteCommerce offers capabilities to target personalized offers to customers based on purchase history, interests and anticipated replenishment needs through both ecommerce and call center channels, and retarget shoppers abandoning shopping carts.
Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as a leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organizations seeking to upgrade their antiquated client/server ERP systems. To learn more about SuiteCommerce and the Cleaner's Supply implementation, visit the NetSuite News Center.
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