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Wednesday, October 16, 2013

CRM Systems Increasingly Popular In Distribution Sales Management

CRM systems are becoming more popular in distribution sales management because they’re flexible, innovative and easy to use.

Industrial Supply magazine recently reported that 61% of distributors already have CRM systems incorporated in their business plan. One of the main strengths of a CRM system is that it allows salespeople to access key information about their customers, all while being out in the field. Additionally, management can monitor sales in real time, so salespeople don’t have to search for data when an issue arises. Additionally, CRM also helps with sales coaching, ensuring that salespeople are targeting the right goals with their customers.

However, the biggest impact CRM systems have made is in helping to develop strategies to increase sales. According to the article, 75% of distribution executives acknowledged that improving sales is a major priority. In an effort to improve sales, they plan to “hire new salespeople, redesign sales incentives, build value-selling skills and improve coaching by sales managers.”

To read more, visit Advanced Distribution Software's News blog.

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