Lindemann Chimney Streamlines Operations With NetSuite

Chimney services and supply company Lindemann Chimney recently announced that it has implemented NetSuite to fuel its omnichannel business spanning direct telesales, B2B and B2C ecommerce and Amazon distribution. Lindemann is utilizing NetSuite to run its end-to-end ERP, ecommerce, manufacturing, order management and inventory management systems to enable its expansion from a local services company to a national, omnichannel manufacturer and distributor.

What started as a one-man, part-time chimney services company in Chicago has grown into a brand with 90,000 local service customers and boasts 8,000 B2B clients. Lindemann’s legacy systems and outdated software could no longer support its growing operations with order, inventory and customer data inaccuracies and costly, manual and error-prone processes to move data from one siloed system to another. The company required a scalable solution to manage, grow and unify its existing B2B channels that include its website, Amazon distribution and sales representatives, while cost-effectively launching its new B2C channel.

Lindemann chose NetSuite’s cloud-based platform to consolidate systems, streamline operations and help enable its transformation into a true omnichannel business. Lindemann also wanted to minimize integrations from its online storefront to its back office systems. For ERP, NetSuite replaced Lindemann’s legacy financial software. With centralized order and inventory management, Lindemann gains real-time inventory visibility across all of its distribution centers for better forecasting, lower shipping costs and an improved order experience for customers.

With NetSuite, Lindemann has gained the following benefits:

• Omnichannel brand experiences
• One website for B2B and B2C
• Self-service account management
• Enriched online experience
• Single view of every customer
• Data-driven decisions
• Native cloud solution

To learn more about the Lindemann implementation and NetSuite's business solutions, visit the NetSuite News Room.

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