Advantage Sport & Fitness Gains Visibility with SWK and Acumatica

Advantage Sport & Fitness, Inc. (ASF) is a distributor and retailer of professional fitness equipment based in Ithaca, NY, with a second retail location in Greenville, SC, and 35 distribution centers scattered across 16 states. ASF also offers installation, facility planning and design, and maintenance services for all of their equipment. Founded as a "one man shop"in 1987 by John Murray, the current President and Co-owner, Advantage Sport & Fitness now employees 97 people across all of their locations. 

In a world where projects can run from a few thousand dollars to over a million dollars, ASF’s sales and operations teams must keep track of all of the associated moving parts for the whole length of the contract. Obviously, the longer sales lifecycles require an automated solution to streamline their monitoring processes. John began searching for a new system for Advantage Sport & Fitness that would allow his team to gain deeper insight into their activities, especially inventory management.

He also added a few more requirements to the list on the functionality side, including featuring a web-based browser and SQL-based programming. While hosting their software remotely was not the biggest concern, John desired a seamless environment that would alleviate their manual IT concerns and automate the upgrade process. “I didn’t want to run around installing applications on everyone’s computer,” says John.

John and ASF began looking at several web-based software systems simultaneously and came across Acumatica. He connected with SWK Technologies to learn more. “Acumatica seemed to be the best fit for us,” says John. "I liked that it was built on the .NET framework -we’re very familiar with that here. It’s something that we can manipulate...and you can run it on a laptop, desktop, notebook, smart watch, or your phone.”

Once Acumatica went live, ASF found that it streamlined their inventory processes and automated their manual checks. “We are now managing multiple warehouses with complete confidence,” says John, “whereas before we were guessing and, in some cases, had to physically visit the warehouse. The system reflects the reality in multiple states. That was the #1 problem and it’s done a very good job.”

To learn more, visit the SWK website.

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