SunnyD Eliminates Data Silos With Infor Birst

Sunny Delight Beverages Co. is a producer of juice-based drinks in North America, with four brands including its flagship, SunnyD. When the company was spun off from Proctor & Gamble, eight different legacy business intelligence applications were in place, each with independent silos of data. As a result, SunnyD executives would receive conflicting figures because end users were working off unique silos of data. This disparity led to revenue unpredictability, lower margins than necessary, high inventory buffers, and a lack of understanding of true profitability derived from sales promotions. SunnyD embraced the opportunity to modernize and take a strategic approach to business intelligence.


CIO Shawn Roberts, working closely with the CFO, evaluated 17 different vendors before committing to Infor's Birst. Birst integrates data from multiple sources with transparent data governance, while at the same time providing self-service analytic capabilities to both technical and non-technical users.


Business results and efficiencies as a result of the implementation included:

• 7% Transportation savings
• 90% Reduction in plant overtime costs
• 2% Sales increase
• $195,000 Annual contract staff savings

In addition, the business transformed its analytics with Networked Business Intelligence. Networked BI virtualizes the entire analytics and data ecosystem, enabling the transformation of an organization’s approach to analytics. Built on top of Birst’s modern, multi-tenant cloud architecture, Birst creates a set of interwoven analytics and BI instances that share a common data-as-a-service fabric.


Birst’s technical value to SunnyD has been in integrating data and providing governance around previously siloed data sources, while also providing self-service analytics capabilities to both technical and non-technical users.


To learn more, visit the Infor Newsroom.


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