Townsend Building Supply Streamlines Operations with Epicor

Townsend Building Supply is now a third-generation lumber and building materials (LBM) company. The company started in 1921 as a sawmill and has continued to grow over the years and currently operates five locations in the Southern United States. Townsend wanted to operate with new technology in order to stay competitive in the market.


Townsend chose Epicor's BisTrack solution as it was designed to be open and accessible, with multiple simple ways to look at business data. “The business intelligence functionality in BisTrack software is one of my favorite aspects because—not only for me as the president, but also for my people—we can all easily access the data that they used to have to come to me for,” said Michael Townsend, president. “Everyone can see sales performance, margin performance, truck fill performance, etc. in real time, which help us run the business with fewer interruptions.”


Identifying and strengthening strong customer relationships—and limiting the impact from unprofitable ones—can help drive growth. “We've implemented the BisTrack Customer Stratification tool,” said Townsend. “Having data on our customers is crucial to see how well they are actually performing versus what our perception is of their performance. Our future goals with Customer Stratification are to better engage our customers so that their relationship with us, and ultimately their purchasing, increases as time goes on. We’ll know more about our customers, what they buy, and what they don’t buy so that we can target them with specific marketing efforts rather than just generic.”

Benefits experienced since BisTrack implementation include:

• Increased employee count from 45 to 85 employees
• Expanded from two locations to five
• Sped decision-making based on accurate data because of efficient software
• Reduced shrink by 50 percent
• Diminished mistakes involving inventory, stock receiving, and payables
• Eliminated paper-based dispatch and delivery processes
• Consolidated deliveries to fewer locations to better utilize people and equipment

To read more, visit the Epicor Newsroom.


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