The physical movement of goods from manufacturers to warehouses to retailers and 3PL providers and end customers is a big part of the wholesale distribution business. But physical movement isn’t what makes or breaks wholesale distribution success. The differentiator for wholesale distribution excellence is mental—or, you could say strategic.
Simply marking up goods 5% or 10% no longer cuts it with wholesale distributors under increasing pressure from direct-to-consumer business, i.e., manufacturers selling directly to end customers at lower prices than wholesale distributors can support. Adapting to this competitive environment requires a strategic focus on four key requirements—1) efficiency and integration 2) inventory optimization 3) customer centricity and 4) innovation.
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