In the early phase of e-commerce, smaller companies could look and act like big companies online. But customers want more from e-commerce. The cost for such a great e-commerce experience is rising —and the smaller companies can’t keep up. With Amazon Supply coming onto the scene and converging business-to-consumer e-commerce with business-to-business e-commerce, it’s a smart move for distributors to invest in this area.
Read more on the Advanced Distribution Today blog.
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